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Combating return fraud: How does image authentication protect your luxury goods?
Innovations

Combating return fraud: How does image authentication protect your luxury goods?

July 11, 2025
Updated on
April 24, 2026
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0 min
By
Frédéric Alimi
CEO
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Woman handing a handbag to another woman in a luxury boutique
In the world of luxury goods, "fake returns"—where original products are replaced with counterfeits when returned by customers—are a growing threat. To combat this fraud, Solid offers an innovative authentication solution using unique visual fingerprints. In this article, find out what this technology involves.
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The problem: Fake returns, a silent threat

Return fraud has become a major problem for high-end brands. According to a recent study, nearly 15% of returns of precious items at certain luxury retailers are contaminated with counterfeits. These practices affect not only profitability but also the reputation of brands.

Why is visual authentication essential?

Traditionally, brands have used methods such as serial numbers or holograms to ensure the authenticity of their products. However, these techniques have limitations because they can be copied or manipulated. Visualfingerprint authentication provides an effective and robust solution that is difficult to circumvent.

How does image authentication work?

Solid, a specialist in traceability technologies, is developing a cutting-edge visual authentication solution:

  • Initial capture: Each item is photographed at the time of shipment, generating a unique visual fingerprint.
  • Automatic comparison: Upon return, the product is photographed again, and advanced image analysis technology instantly compares the initial footprint with that of the return.
  • Reliable and immediate results: If the fingerprint matches perfectly, the item is authenticated as genuine. Any anomaly triggers an immediate alert.

Tangible benefits for luxury brands

The use of visual authentication offers several major advantages:

  • Enhanced security: technology that cannot be falsified thanks to its uniqueness; each visual fingerprint is recorded at a microscopic level, consisting of several thousand dots.
  • Automation of controls: rapid checks, without intensive human intervention, reducing costs and processing time.
  • Brand protection: significantly increased customer confidence thanks to an irrefutable guarantee of authenticity.

Anticipate fraud and secure your supply chain

With the increasing risk of fraud in returns, adopting a reliable, automated solution has become essential. Solid's visual fingerprint authentication allows you to effectively secure your returns process.

Would you like to integrate this technology?

Contact our team

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By
Frédéric Alimi
CEO
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